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American Consumer Culture: Market Research & American Business, 1935-1965

Market Research and American Business, 1935-1965 provides a unique insight into the American consumer boom of the mid-20th century through access to the complete market research reports of Ernest Dichter, the era’s foremost consumer analyst, market research pioneer and widely-recognised ‘father’ of Motivational Research.
Availability:
Only available to registered users.
Publisher:
Adam Matthew Digital

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