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Encyclopedia of Major Marketing Campaigns 2007

This online encyclopedia profiles 474 marketing campaigns of special note, by virtue of their size, the importance of the company involved, their success, and/or their use of innovative techniques. Each entry includes an overview, historical context, target market(s), major brand competitors, and outcome. The 2007 edition covers the period from the late 1990s through 2005.
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Only available to registered users.
Publisher:
Gale
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